Running a business is more than a full-time job, and taking the time to explore new growth strategies can be tough. Luckily, you don’t have to search high and low for ideas. Check out the top 10 most-read business articles of 2022 to jumpstart your success in 2023.
From creating your Yelp Business Page to converting sales, here’s what entrepreneurs like you couldn’t get enough of this year.
1. Guide to getting your first reviews on Yelp
Receiving your first few reviews can feel like the most important thing when you put your business online. Reviews essentially operate as word-of-mouth marketing, so opening the door for customer feedback is key to growth. Set yourself up for success with these five effective methods of getting your first reviews on Yelp.
2. 4 tips for turning job requests into sales
When consumers request quotes, they’re looking for fast and detailed responses—and they’re also checking out the competition—so it’s important your business stands out. To turn requests for information into actual jobs, learn how to win over customers with these four tips.
3. 5 free things you didn’t know you could do on your Yelp Page
There are 20+ free features to choose from when creating and updating your Yelp Page. The typical listing has basic business information, photos, and reviews—but a little extra work can make your page really pop. Uncover five hidden gems you can add for free.
4. How businesses can contact Yelp
We’re here to help—whether you’re seeking a quick answer online, looking for business tips, or simply need to speak with a human.
5. Get the latest small business resources right to your inbox
The Know is Yelp’s newsletter for small businesses—delivering expert resources to your inbox and covering everything from event marketing to evolving consumer behavior. Delivered every other Friday, The Know features the latest news, advice, and tips to help you start, run, and grow your business—plus get info on virtual events, the occasional freebie, and more.
6. Tips for responding to reviews on Yelp
96% of review readers pay attention to businesses’ responses to reviews, showing that a business’s response is important as consumers choose where they’ll spend their money. It’s no longer just what consumers say about your business—it’s also about what you say back. These tips for responding to reviews will help you navigate even the trickiest feedback.
7. 5 things to know about advertising on Yelp
97% of people make a purchase after visiting Yelp. So if someone in your area is searching Yelp for your type of business, you want to show up prominently as a possible candidate. Yelp Ads helps promote your business in key areas across the site and mobile app—including above search results and on competitors’ business pages—and brings people back to your Yelp Page.
8. What’s in a 1-star review?
Critical reviews are a reality for most businesses—but they’re not the end of the world. Learn what’s behind a 1-star review, how you can navigate critical feedback professionally, and even how to diminish their effect on your business’s reputation.
9. A review strategy to help improve your business
Hear from Jeff Toister, a leading customer service author, consultant, and trainer, about his system for analyzing reviews to enhance customer service efforts and get a leg up on the competition. Plus, uncover the hidden benefits of receiving critical reviews. Sneak peek: You only need your Yelp Page, a pen, and paper.
10. Creating a Yelp Page for your new business
Many users on Yelp are ready to make a purchase when they search for a local business on Yelp. Get in front of them (and ahead of the competition) with a complete Yelp Page that wows.
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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.