Setting up Call to Action, Business Highlights, and Yelp Connect

These Yelp features help businesses stay connected with their customers and share important information with their communities, from business updates to special offers. Here are descriptions of each feature and how to set them up initially or make updates. Changes can be made on the Yelp for Business app (on iPhone/iPad or Android) or the Yelp for Business site (desktop or mobile browser). 

• Call to Action
• Business Highlights
• Yelp Connect

Call to Action

Call to Action can be used to update your customers on current offers and services, and motivate them to contact you in the way that works best for your business. Call to Action includes a customizable description and a clickable button that either directs customers to visit a page on your website or call you directly—you choose.

As your business goals change, you can adjust the description to tell customers why they should contact you, like if you’re offering takeout, delivery, virtual meet-ups, or online retail sales. The language on the button itself can also be altered, with an array of options like “Book now” or “Learn more.” 

There are also a number of Coronavirus-relevant suggestions available now, such as “Now offering virtual estimates” with the call to action “Schedule now.”

To set up Call to Action:

Yelp for Business app

1. Log in to the app and tap More at the bottom of the screen.
2. Under the Promote section, tap Call to Action to edit.
3. Pick a Call to Action message; you can choose from the recommended options or create your own.
4. Choose where to send customers, either to your website to browse or to your phone to call.
5. Schedule an end date (optional).
6. Tap Set Call to Action.

Yelp for Business site on desktop or mobile browser

1. Visit Yelp for Business (Call to Action tab).
2. Pick a Call to Action message; you can choose from the recommended options or create your own.
3. Choose where to send customers, either to your website or to your phone to call.
4. Schedule an end date (optional).
5. Click Set Call to Action.

Business Highlights

With Business Highlights, you can choose from over 30 highlights to showcase noteworthy aspects of your business. Whether it’s that you have “Discounts available” or are “Family owned and operated,” there are options for every business.

During setup, you will select up to six badges to be displayed on your Business Page, two of which will be featured with your business in Yelp search results. There are also a number of Coronavirus-relevant options available now, like “Curbside pickup during COVID-19.”

To set up Business Highlights:

Yelp for Business app

1. Log in to the app and tap More at the bottom of the screen.
2. Under the Promote section, tap Business Highlights. and tap Edit my highlights.
3. Choose up to six highlights and tap Next step.
4. Choose the order in which you want them to be displayed—the first two will be the ones that appear in Yelp search results.
5. Tap Publish changes.

Yelp for Business site on desktop or mobile browser

1. Visit Yelp for Business (Business Highlights tab).
2. Click Edit my highlights and choose up to six highlights.
3. Choose the order in which you want them to be displayed—the first two will be the ones that appear in Yelp search results.
4. Click Publish changes.

Yelp Connect

Yelp Connect is a way to communicate and share updates with new and existing customers. For example, if you are temporarily closed, but still offering takeout or delivery, you can share that update with this feature (see great examples of businesses using Connect). 

These updates will show up on your Yelp Page and will reach people who have previously expressed interest in your business via Yelp. Yelp users will find updates on their app home screen, as well as in a personalized weekly email.

To set up Yelp Connect:

Yelp for Business app

1. Log in to the app, scroll down within the Home tab, then tap Yelp Connect.
2. Create your post and choose a post type. To share information that is time-sensitive to your business, we recommend creating an “Update” (the default setting for a custom post). 
3. Enter a headline, description, add a link (optional), photo, and expiration date (optional).
4. Tap Create Post.

Yelp for Business site on desktop or mobile browser

1. Visit Yelp for Business (Yelp Connect tab).
2. Create your post and choose a post type. To share information that is time-sensitive to your business, we recommend creating an “Update” (the default setting for a custom post). 
3. Enter a headline, description, add a link (optional), photo, and expiration date (optional).
4. Click Create Post.