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Reunión de cerebros: Cumbre Yelp de Propietarios de Negocios (edición 2013)



Hace cuatro años decidimos juntar a un grupo de propietarios de negocios llenos de ideas e invitarles a pensar en fórmulas para que Yelp mejorase las características y políticas que afectan de manera directa a los negocios locales. Hoy por hoy, el Consejo Consultivo de Pequeño Negocio (YSBAC, por sus siglas en ingés) cuenta con 26 miembros activos, representantes de los negocios locales de cinco países: Estados Unidos, Canadá, Australia, Irlanda y Reino Unido.

Este mes, los miembros de YSBAC viajaron desde cada uno de sus confines del mundo para asistir a una cumbre anual que celebramos en la sede de Yelp, en San Francisco. Durante este evento, miembros recién llegados y veteranos del YSBC se reunieron con el Director General y co-fundador de Yelp Jeremy Stoppelman, el Director Ejecutivo, Geoff Donaker, y otros responsables de la empresa para tratar un amplio abanico de temas. El principal objetivo de la cumbre era proponer ideas nuevas para que el equipo directivo de Yelp las estudiase y materializase basándose en las experiencias de años anteriores.

En opinión de Jonah Holland, de Lewis Ginter Botanical Garden, miembro del Consejo desde este año: “creía que, como representante de una atracción sin ánimo de lucro, podía ofrecer a Yelp una perspectiva distinta a la de otros propietarios de negocios pequeños”. Por su parte, David Potwin, de Lettuce B. Frank, opinaba: “las preguntas e ideas que intercambiamos durante la comida con Jeremy fueron las más informativas y útiles del día.”

Si te preguntas cuál ha sido el impacto del YSBAC en los últimos años, aquí te presentamos algunas de las mejoras que hemos introducido gracias a su ayuda:

Al final de la cumbre de este año, los miembros unieron sus mentes para crear una saludable lista de ideas y propuestas de acción. Échale un vistazo a nuestro Blog para los propietarios de negocios si quieres estar al día de los nuevos productos y servicios que hemos puesto en marcha gracias a sus aportaciones.

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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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