What’s new with Yelp for Business | Dec. 2020

December 14, 2020

Yelp Connect

Between the holidays and the pandemic, there’s a lot in flux with most businesses right now. Keep consumers up to date on the latest with your business by logging into your Yelp Page and making updates to reflect your hours, operations, offerings, and safety measures.

Meanwhile, check out the latest updates to Yelp for Business.

Heat map for Yelp Ads
Yelp Connect Dashboard updates

Heat map for Yelp Ads

For advertisers, a new heatmap in the Yelp Ads performance dashboard gives you more insight into the locations that consumers were exploring when Yelp delivered your ad. The map reflects the area a user was searching or the location of a business the user was viewing when Yelp delivered your ad. If your ad is appearing for consumers browsing in areas you don’t want to reach, you can adjust your location targeting right from the dashboard.

This map feature is available today in the Yelp Ads dashboard for many local and franchisee advertisers, with plans to roll it out for more advertisers in the new year. Log in to view the dashboard (if it’s currently available for you), or read more about the new map in our Support Center.

Heat map for Yelp Ads

Yelp Connect dashboard updates

Yelp Connect customers will notice a new, more visual look in the Connect dashboard. The dashboard makes the process of creating a new Connect post easier and more clear. This new view is live now for all Connect customers.

Yelp Connect dashboard updates

Looking for other new features and enhancements? Check out our past updates:

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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