Making your business stand out online is an important marketing goal for any business. Our product team at Yelp has been working on new features to help you better market your business and attract customers who are looking for what you offer.
Here are some of our latest innovations for business owners, all of which are available now (some for purchase, as indicated below) when you log in to your Yelp for Business account. While you’re there, be sure to make any necessary updates to your page to reflect your current operations, offerings, and safety measures.
Businesses can now boost their professional image on Yelp by adding their logo. The ability to include your logo in high-visibility spots on Yelp helps you make a great first impression with potential customers.
Your logo appears prominently at the top of your Yelp Business Page, letting customers know they’re dealing with an established and professional business. Even prior to landing on your page, consumers will encounter your logo as they search for businesses, creating continuity and increasing brand recognition and awareness.
Yelp Logo is available to purchase today. Contact your Yelp representative at the number listed in your account, or log in to Yelp for Business, and click the new Logo tab to get more details or get started.
Nearby Jobs is a new paid product that helps service professionals proactively connect directly with people in their area who are looking to get a job done. Any eligible business can browse through a feed of relevant jobs in their area, but only Nearby Jobs subscribers can respond to jobs.
Whether you’re an established business or are building your presence on Yelp, Nearby Jobs gives you access to more available jobs and greater control over the kinds of projects you choose to take on.
“Within only five months, Nearby Jobs has brought us 180 jobs and, as a result, 27 reviews. Prior to adopting Nearby Jobs our business page had zero reviews—now we’re rated at 4.5 stars,” said Orlando Johnson, owner of Mid-Atlantic Movers, which was among the first businesses to pilot Nearby Jobs. “I like the customers that I interact with on Yelp. I’ve noticed they have higher intent, and the conversations I have with consumers on Yelp are more likely to convert to real jobs.”
Nearby Jobs is already available for many businesses, and will be rolled out to all eligible businesses in the United States by September 1. Eligible businesses in the following categories will see the Nearby Jobs tab when they log in to their Yelp for Business account: Professional, Local, Auto, Home, Real Estate, Pets, Events, and Financial Services.
New service offerings
Keeping your page up to date with the services you offer helps consumers looking for those services find your business on Yelp. We’ve recently added new service offerings for certain business categories, including electricians, HVAC, IT services, landscaping, painters, mobile phone repair, locksmiths, and several more.
To see the category-based service offerings that are available to add to your Yelp Page for free, log in to your Yelp for Business account, click the Business Information tab, then click Edit in the Categories and Services section.
Looking for other new features and enhancements? Check out our past updates:
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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.