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LGBTQ-owned Business Resource Hub: tools for inclusion, inspirational stories, and Yelp support



June is Pride Month, a time for celebration and a reminder of the LGBTQ community’s continued fight for justice and equality. To support the country’s 1.4 million+ LGBTQ-owned businesses during Pride and year-round, Yelp created this hub connecting LGBTQ business owners and allies with important resources.

Below, you’ll find stories of LGBTQ entrepreneurs who create community through their work, tools for inclusion in the workplace, funding opportunities, and much more. 

LGBTQ-owned attribute
Did you know?
From the Yelp Blog
Business resources
Tools for allies
Yelp tools



LGBTQ-owned attribute

Business owners can add the “LGBTQ-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support LGBTQ-owned businesses in their communities. And for the month of June, restaurant, food, and nightlife businesses that have selected this attribute will be highlighted with rainbow map pins on Yelp.

This attribute is an opt-in only feature, as the decision to identify as LGBTQ-owned should rest solely with the business. 

If you are an LGBTQ-owned business and want to add the attribute to your Yelp Page and to appear in “LGBTQ-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:  

  1. Log in to Yelp for Business (Business Information tab)
  2. In the Amenities section, click Add or Edit 
  3. Select Yes next to “LGBTQ-owned”
  4. Click Save Changes


Did you know?

  • All businesses that select the LGBTQ-owned attribute will be sent a free window decal in the mail (eligible for businesses with a physical location listed on Yelp).
  • To protect businesses who choose to self-identify as LGBTQ-owned, Yelp proactively monitors pages for hate speech against the LGBTQ+ community and will remove any hateful, racist, or harmful content that violates our content guidelines.
  • You can add unlimited attributes to your page to help you identify your business, including Open to AllAsian-ownedLatinx-ownedBlack-ownedWomen-owned, and more. Add your choice of attributes by following the same instructions as above.
  • Yelp also has a business attribute that helps users find businesses that offer gender neutral restrooms to patrons. As of March 2022, more than 351,000 businesses have chosen to display this feature.
  • In 2022, Yelp joined more than 150 businesses as part of the Human Rights Campaign to condemn anti-trans and anti-LGBTQ bills in Florida and Texas.
  • Yelp’s Community Team compiled a list of LGBTQ-owned “Ones to Watch” businesses across the country, from restaurants and bookstores to plant nurseries and cleaning companies.
  • To celebrate Pride Month, the Yelp Community team is hosting events across the country with LGBTQ-owned businesses. Check the Yelp Events Page and the Yelp Elite Calendar regularly for new events in your city.


From the Yelp Blog


Business resources

Human Rights Campaign (HRC) Foundation 
Non-discrimination policies, benefits and other practices
Queer to Stay: LGBTQ+ Business Preservation Initiative (Applications will be accepted until 11:59 p.m. on August 31, 2022)

Open to All 
Sign the Open to All business pledge 
Business resource toolkit

National LGBT Chamber of Commerce (NGLCC)
Certification for LGBTQ-owned small businesses

SF LGBT Center
Small business consulting and New Entrepreneur Training Program (SF only)

Lavender Book
Web app maps safe spaces for Black LGBTQ+ folks

Transgender Law Center
Tools for Transgender and Gender-Nonconforming People to Address Discrimination

Center for American Progress
What You Need To Know About The Equality Act

Movement Advancement Project (MAP)
Why We All Need the Equality Act Now

Yelp
The Conscious Consumer: Engaging with Values-Driven Customers


Tools for allies

GLAAD | Media Reference Guide – 11th Edition

Out & Equal | Global toolkit for change: Assessing LGBTQI+ inclusion in your workplace 

Yelp | 4 ways to make your business more LGBTQ inclusive

U.S. Chamber of Commerce | LGBT Inclusion Hub for Small Businesses

HRC | Transgender Inclusion in the Workplace: A Toolkit for Employers

Transgender Law Center | Peeing in Peace: A Resource Guide For Transgender Activists and Allies

HRC | Talking About Pronouns in the Workplace


Yelp tools

Read more about the impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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