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Celebrating LGBTQ Pride Month: business resources, tools, and stories of strength

To support LGBTQ-owned businesses during Pride Month and year-round, Yelp compiled this resource hub of valuable information for the LGBTQ business community.

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Emily Moon

Photos from Full Spiral Salon, Jove Meyer Events by READYLUCK Photographers, and Plantiitas (left to right)

June is Pride Month, a time for celebration and a reminder of the LGBTQ community’s continued fight for justice and equality.

To support the more than 13,000 businesses that identify as LGBTQ-owned on Yelp*, we’ve compiled this resource hub of valuable information for the LGBTQ business community. Below, you’ll find stories of inspiring LGBTQ entrepreneurs, tools for inclusion in the workplace, funding opportunities, and much more. 

LGBTQ-owned attribute
Did you know?
From the Yelp Blog
On-demand videos and podcast
Business resources
Tools for allies
Yelp tools


LGBTQ-owned attribute

Business owners can add the “LGBTQ-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support LGBTQ-owned businesses in their communities. And for the month of June, restaurant, food, and nightlife businesses that have selected this attribute will be highlighted with rainbow map pins on Yelp.

This attribute is an opt-in only feature, as the decision to identify as LGBTQ-owned should rest solely with the business. 

If you are an LGBTQ-owned business and want to add the attribute to your Yelp Page and to appear in “LGBTQ-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:  

  1. Log in to Yelp for Business (Business Information tab)
  2. In the Amenities section, click Add or Edit 
  3. Select Yes next to “LGBTQ-owned”
  4. Click Save


Did you know?

  • To protect businesses who choose to self-identify as LGBTQ-owned, Yelp proactively monitors pages for hate speech against the LGBTQ+ community and will remove any hateful, racist, or harmful content that violates our content guidelines.
  • Yelp also has a business attribute that helps users find businesses that offer gender neutral restrooms to patrons. As of May 2023, more than 534,000 businesses have chosen to display this feature.
  • You can add unlimited attributes to your page to help you identify your business, including Open to All, Asian-owned, Latinx-owned, Black-owned, Women-owned, and more. Add your choice of attributes by following the same instructions as above.
  • Yelp joined more than 150 businesses as part of the Human Rights Campaign to condemn anti-trans and anti-LGBTQ bills in Florida and Texas.
  • Yelp compiled a list of LGBTQ-owned “Ones to Watch” businesses across the country, from restaurants and bookstores to plant nurseries and personal trainers.
  • To celebrate Pride Month, the Yelp Community team is hosting events across the country with LGBTQ-owned businesses. Check the Yelp Events Page and the Yelp Elite Calendar regularly for new events in your city.


From the Yelp Blog


On-demand videos and podcasts

Business resources

Human Rights Campaign (HRC) Foundation 
Non-discrimination policies, benefits and other practices

Open to All 
Sign the Open to All business pledge 
Business resource toolkit

National LGBT Chamber of Commerce (NGLCC)
Certification for LGBTQ-owned small businesses

SF LGBT Center
Small business consulting and New Entrepreneur Training Program (SF only)

Lavender Book
Web app maps safe spaces for Black LGBTQ+ communities

Transgender Law Center
Tools for Transgender and Gender-Nonconforming People to Address Discrimination

Center for American Progress
What You Need To Know About The Equality Act

Movement Advancement Project (MAP)
Why We All Need the Equality Act Now


Tools for allies

GLAAD | Media Reference Guide – 11th Edition

Out & Equal | Global toolkit for change: Assessing LGBTQI+ inclusion in your workplace 

Yelp | 4 ways to make your business more LGBTQ inclusive

U.S. Chamber of Commerce | LGBT Inclusion Hub for Small Businesses

HRC | Transgender Inclusion in the Workplace: A Toolkit for Employers

HRC | Talking About Pronouns in the Workplace


Yelp tools

Read more about the impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.

*Yelp Internal Data, May 2023

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The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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