The Coronavirus (COVID-19) pandemic has turned life upside down, and few industries have experienced as much pressure to completely change their operations as dine-in restaurants.
Whether you’ve seen an impact already or are preparing your business for the changes that are likely to come, we’ve collected some helpful tips and ideas, inspired by what we’ve seen restaurants around the country doing to adapt during this difficult time.
We also published another version of this post with marketing and operational tips for other types of businesses outside of restaurants.
Get creative with off-premise dining
- Offer multi-person meals, like Brooklyn’s Pies-n-Thighs with its fried chicken-and-sides family packs. New York’s Spoon Table and Bar is selling frozen family-size entrees to help households reduce trips to the supermarket.
- Have extra pantry staples on hand? Many restaurants are transforming into corner stores to keep cash flowing and avoid wasting inventory—Zinc Cafe & Market in southern California sold excess perishable and non-perishable ingredients.
- Modify the way you use your existing front-of-house software to support your changing operations. J&M Diner in Framingham, Mass. is using Yelp Waitlist to help manage its takeout orders. Diners join the online waitlist, and once it’s their turn, the restaurant calls to take the order. When it’s ready, diners get notified via text.
- Consider out-of-the-box ideas to offer diners unique experiences at home. ARDYN in New York is getting creative with its “Doomsday Dinner Party”—an upscale, five-course meal to enjoy at home, complete with drink pairings and a playlist to set the mood.
- Many jurisdictions are relaxing their regulations to allow restaurants and bars to sell alcohol to go to help make up for lost revenue from the dining room and bar. That allows restaurants like Lost and Found in San Francisco to include beer, wine, and cocktails in their delivery and takeout menus.
- Try scaling back your menu for takeout and delivery to cut down the amount of different ingredients you have to order. Choose the menu items that have lower costs but still allow you to offer some of your signature dishes. Pat’s Cafe in San Francisco offers specific brunch dishes on a reduced schedule (plus mimosas to-go).
Go virtual: update your info and sell online
As many restaurants are forced to close their dining rooms, it’s important to keep customers up-to-date on what you’re offering. In addition, if you have something you can sell online or by phone and have the means to ship or deliver, do it. Customers are invested in your success and want to know how they can support you.
- Keep your online business information and availability up to date. Make sure to update your Yelp page to alert your audience to changes in hours, temporary closures, and takeout/delivery options.
- Try adding Yelp features like Business Highlights and a Call to Action to help make your business stand out when people are searching for something to pick up or have delivered for dinner. There are even new Business Highlights options and Call to Action presets for the Coronavirus crisis.
- Sell gift cards and certificates on your website, or list your restaurant with The Dining Bond Initiative, where you can promote discounted gift cards (known as “dining bonds”).
- Promote your retail products online, like branded apparel or other swag. MáLà Project in New York is selling their sauces to spice up at-home cooking.
Interact with your customers virtually
- Keep your audience engaged on social media: share videos of kitchen hacks, offer a virtual cooking class, post staff spotlights, or share other kinds of online content. Brian Jupiter, executive chef at Ina Mae Tavern in Chicago, hosted a live online cooking demo on the restaurant’s Instagram—featuring his Nashville hot chicken po’boy—and making all of the ingredients for the dish available for pickup from the restaurant.
- Maintain active conversations with your followers as well as neighboring businesses. Consider doing an online Q&A or AMA (ask me anything). If you aren’t into the live video idea like Ina Mae Tavern, you could simply post on your favorite social media channel and encourage your audience to add questions in the comments for you to reply to.
- Use social media as an educational opportunity to teach your audience more about what you do best. Alex Day of Death & Co says social media is normally “a lot of kind of bragging or just kind of throwing out the day-to-day interactions of the bar. That’s not what we’re about. We’re about teaching people, helping them, growing their skills, growing their engagement. We’re not just posting pretty pictures of cocktails, we’re sharing our knowledge, be it recipes or how we work.”
- When your audience mentions your restaurant in social media, be sure to comment on those posts to thank the diner for sharing. If a customer posts a great photo of your food, you can ask (privately, via direct message) if you can reshare it on your page with a proper photo credit.
- Check your Yelp for Business account for reviews of your takeout and delivery services and respond to those.
- Yelp Connect is another way to communicate with your audience about business updates or specials. Restaurants are getting very creative in the ways they’re using Connect to communicate with diners.
Restaurateurs are known to be creative and scrappy, and that’s just what we’re seeing during these incredibly challenging times. The restaurant community is resilient, and Yelp is here to support you—we’re in this together.
This information was accurate at the time of publication, but because things are constantly changing, we suggest checking with the business directly regarding any information listed here.
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.