Businesses from the 2022 Latinx Ones to Watch list (photos from Yelp; left to right): 1928 Cuban Bistro, Kindred Homestead Supply, and Los Chilaquiles Mexican Breakfast
More than 37,000 businesses have self-identified as Latinx-owned on Yelp since the attribute was launched in 2020 through our partnership with Momento Latino. To celebrate these businesses and Latinx Heritage Month, we compiled some of our best resources, tips, and stories to help Latinx-owned businesses succeed and thrive—now and throughout the entire year.
Plus don’t miss this year’s list of Latinx Ones to Watch, announced with the help of Latina singer, actress, and entrepreneur Christina Milian—who also owns her own small business: Beignet Box, a Los Angeles-based Southern sweet treat brand bringing the traditional New Orleans pastry to California.
A version of this post is available in Spanish (puedes leer una versión de esta publicación en español).
“Latinx-owned” business attribute
Business owners with Latinx heritage can add the “Latinx-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support local businesses of color.
How to add “Latinx-owned” to your Yelp Page
- Log in to Yelp for Business (Business Information tab)
- In the Amenities section, click Add or Edit
- Select Yes next to “Latinx-owned”
- Click Save Changes
You can add unlimited attributes to your page to help identify your business, including Open to All, Asian-owned, Black-owned, LGBTQ-owned, Women-owned, and more. Add your choice of attributes by following the same instructions as above.
Why “Latinx”?
There are many terms commonly used to describe people of Latinx heritage. Before selecting “Latinx-owned” as the inclusive, gender-neutral label for this new attribute, we did research, polled Latinx Yelp employees, and spoke to members of the Latinx community and groups such as the U.S. Hispanic Chamber of Commerce and our partner Momento Latino.
Businesses from the 2022 Latinx Ones to Watch list (photos from Yelp; left to right): Refucilo Winery, The Tamale Store, and Guevara’s
Business resources
Check out these impactful things you can do on your Yelp Business Page to communicate with your customers, increase business, and more.
- How to add a business to Yelp
- Claiming your Yelp Page
- Yelp 101: a business guide to thriving on Yelp
- The complete checklist for maintaining your Yelp Page
- Tips for responding to reviews on Yelp
- 5 common mistakes to avoid when setting up your Yelp Page
- How to set holiday and special hours on Yelp
See all Yelp resources that are available in Spanish.
Yelp 101 webinar in Spanish
This free, virtual event from October 2021, led in Spanish, covered the most helpful free and paid tools and features on Yelp, including:
- The most important information in the eyes of your potential customers
- Yelp’s free tools plus information on the newest features
- What’s new with Yelp Ads and Page Upgrades
Also available in English
Did you know?
- You can change the language on yelp.com and biz.yelp.com?
- All businesses that select the “Latinx-owned” attribute will be sent a free window decal in the mail (eligible for businesses with a physical location listed on Yelp).
- You can access Yelp customer support articles in Spanish. We also have Spanish-speaking representatives available to help. Log in to your Yelp for Business for contact information, and follow the prompts or ask for a Spanish-speaking contact.
Other resources
U.S. Small Business Administration
Economic impact, federal contracting programs, upcoming events, and more
SCORE for Hispanic Entrepreneurs
Network of volunteer, expert business mentors dedicated to helping small businesses get off the ground, grow and achieve their goals
United States Hispanic Chamber of Commerce (USHCC)
Actively promotes the economic growth, development, and interests of more than 4.7 million Hispanic-owned businesses
Public Private Strategies
Curated list of funding, programs, and resources
Clover: 5 resources every Latinx small business owner should know
Latino Business Action Network (LBAN)
In partnership with Stanford University through the jointly led and supported Stanford Latino Entrepreneurship Initiative (SLEI), this network leverages world-class business research methods and business teachings of the Graduate School of Business and applies them to the growing number of Latino entrepreneurs across the nation
Manos Accelerator
A mentorship-driven accelerator program that provides “hands-on” education, business resources, infrastructure, capital, and guidance for Latino-led startup companies
Hispanics in Philanthropy
Network of philanthropists, funders, charities, impact investors, and movement leaders to support, fund, and materialize the vision of change for Latinxs globally
League of United Latin American Citizens: Latina Entrepreneur Academy
A part of LULAC’s Women’s Empowerment (WE) Initiative, this academy is designed to train, motivate, and inspire women, especially those of Hispanic descent
Camino Financial
Small business grants and resources for Latino business owners
Inspirational stories
On-demand videos
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.