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Celebrating Black History Month: business resources, stories, and more



Photo by RODNAE Productions

As of January 2022, over 45,000 businesses have self-identified as Black-owned on Yelp, making it easier than ever for consumers to dine and shop with these local businesses. This interest also shows itself in consumer behavior on Yelp: Mentions of Black-owned in reviews rose 165% in 2021 from 2019.

To celebrate and support all Black-owned businesses across the country, we’ve gathered an array of business resources, Yelp tips, inspirational stories from Black business leaders, and more.

Black-owned attribute

Business owners can add the “Black-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support Black-owned businesses in their communities. 

If you are an Black-owned business and want to add the attribute to your Yelp Page and to appear in “Black-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:  

  1. Log in to Yelp for Business (Business Information tab)
  2. In the Amenities section, click Add or Edit 
  3. Select Yes next to “Black-owned”
  4. Click Save Changes

This attribute is an opt-in only feature, as the decision to identify as Black-owned should rest solely with the business.

Did you know?

  • All businesses that select the Black-owned attribute will be sent a free window decal in the mail (eligible for businesses with a physical location listed on Yelp).

“Ones to watch”

In honor of Black History Month, we’ve compiled our annual list of Black-owned businesses to watch in 2022, highlighting standout Black-owned food, beauty, and home and decor businesses across the country. 

Check out businesses like Melba’s, a New York restaurant that serves up Southern comfort classics and is beloved by celebrities like Prince Harry and Meghan Markle; or Lady Clipper Barber Shop, a barbershop run entirely by a team of women of color located in Washington DC, where Yelpers rave about the easy booking process and precise cuts. See the full list.

Business resources

Read more about the impactful things you can do on your Yelp Business Page and beyond to communicate with your customers, increase business, and more.

Inspirational stories

Hear stories collected over the past year from these Black-owned businesses and industry experts—from urban honey in Ohio to mind-and-body self care in Santa Barbara.

‘We are the change we wish to see:’ Finding harmony in life and business with Pura Luna Apothecary


Inspiration from 3 trailblazing experts on burnout, resilience, and authenticity with Miara Shaw, Precious Williams, and Chantay Golson


How Akron Honey makes customers the heroes of its story with Wesley The Keeper


Creating a cultural exchange at the salon with Clinton Jones


Building confidence in young women—one tool and tiara at a time with Judaline Cassidy


A mother-daughter duo’s vision for diversity in yoga with Eboni and Peggy Howard


Branding and storytelling tips with Akron Honey owner Wesley The Keeper


Making it in a male-dominated industry with Chef Nyesha J. Arrington

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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