Not every small business can be all things to all people. Customer preferences and expectations run the gamut. But when you’re able to identify your core audience, you can build your business around their needs—adding services, products, and specialities that serve them in the fullest capacity your business type allows.
That’s what drives Aligned Modern Health. They offer as much as they can while keeping with their main mission: offering the highest standards of care with a range of treatment options.
This integrated health and wellness practice in Chicago’s West Loop neighborhood specializes in non-surgical, non-drug healthcare, offering a combination of chiropractic, acupuncture, nutrition, and massage therapy services. They receive the highest marks from their patients, and there are a few reasons why.
First is their unique and integrated combination of physical therapies and healing, all under one roof. This episode’s reviewer Atiya S. said that is one of the first things that drew her to the practice. “I do acupuncture really often, and I was really shocked to find a location that offered all of these different components that I would need for healing my body. The fact that I could get them all in one place was really impressive to me and really stood out among other places that I was looking for.”
The story of this all-inclusive healing center all started with four friends, said Director of Digital Marketing Elizabeth Sexton. “The big picture for Aligned Modern Health came from four friends who had all fallen in love with individual holistic modalities. They came together and realized that there wasn’t one healthcare company that was doing it all. So their goal was to provide all of these services in an organized and elevated way—and to also make it more accessible to people under one roof.”
Aside from offering multiple high-quality treatment options, another reason they earn such high regards from their patients is their company culture. Atiya said, “I think that their comradery with each other really builds this culture with the patients of, we’re here for you completely, not just for your injury. Getting treatment can be a really scary thing for people. It can be a really sensitive issue, and they just make you feel so comfortable the minute you walk through the door.”
Your company’s culture will always be apparent to your customers, whether it’s their first visit or they’re a seasoned regular. Your staff, setting, and communications should be inviting and comfortable, no matter the industry.
Here are some other key takeaways from the episode:
- Personal touches go a long way. Knowing your customers—like calling them by name and remembering their product preferences—elevates the service they receive and their overall experience.
- Consistency is key. Whether you have one or multiple locations, the consistency of service at your place of business is incredibly important. Your customers will notice and appreciate it.
- Educate. Your customers are coming to you because you’re an expert. Teach them your ways so they can grow and thrive both in and out of your business.
Interviews by Emily Washcovick
These lessons come from an episode of Behind the Review, Yelp & Entrepreneur Media’s weekly podcast. Listen below to hear from Atiya and Elizabeth, or visit the episode page to read more, subscribe to the show, and explore other episodes.
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.