Purpose matters, even in business. Whether that’s rooted in why you started your business in the first place or that x-factor that turns first-time visitors into lifelong customers, having a purpose draws a larger, more loyal audience. Why? Because authenticity and intention aren’t as frequently incorporated into the day-to-day experience at many businesses, and when consumers experience it, they notice and appreciate it—and often reward it with more patronage.
On this week’s episode of Behind the Review, we talk with Chris Goode, owner and founder of Ruby Jean’s Kitchen & Juicery, about the purpose behind his business and how he never loses sight of it.
This week’s reviewer, Kansas City educator Jes Steinberg, shares how her experience with Ruby Jean’s made her a lifelong customer—and it wasn’t a five-star experience off the bat. She had feedback, and Goode was open to it.
“As a small business owner, there are a trillion things to think of every single hour,” said Goode. “Seemingly very obvious things can get lost in the mix because we are stretched so thin. So I appreciated it.”
In this episode, the pair shares these key ideas:
- There is always room for growth and when you’re open to it, it has the potential to change your business for the better
- Consumers are looking to spend money with businesses whose values align with theirs
- Don’t lose sight of the purpose behind your business
Understanding and incorporating feedback from customers allows business owners to build lasting and loyal relationships and engage their customers in a much more meaningful way. The way the feedback is delivered is also important, and our reviewer this week was very aware of that.
“Always point out the good first,” Steinberg shared. “That’s just a good tactic—in life in general, when you have some type of criticism or critique. And then point out something that could be changed for the better.”
Interviews by Emily Washcovick
These lessons come from an episode of Behind the Review, Yelp & Entrepreneur Media’s weekly podcast. Listen below to hear from Chris and Jes, or visit the episode page to read more, subscribe to the show, and explore other episodes.
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