Articles by Ali Schwartz:
Getting started with Yelp Ads
People turn to Yelp to find great local businesses. Nearly 90% of users make a purchase with a business they found on Yelp within a week. Yelp Ads allow you to get in front of those users in a way that’s flexible, on your own terms, and within your budget. The program can be started… Read more
A guide to Yelp Page Upgrades
Consumers turn to Yelp when they’re in need. Sometimes it’s just for a cup of coffee or maybe they need someone to get rid of an unwanted pest. Whatever the case may be, when a consumer is exploring Yelp, it’s important to stand out and Page Upgrades can help with that. Adding Page Upgrades to… Read more
5 things to know about advertising on Yelp
Your business is unique, and you need marketing tools designed to match your specific goals. Advertising on Yelp continues to evolve to offer you more options and flexibility to suit your needs. So whether you’re considering a Yelp Ads campaign for the first time or you’re a previous advertiser, there’s an assortment of things to… Read more
5 errores comunes que deben evitarse al configurar su página de Yelp
Cuando los consumidores buscan en Yelp, buscan un negocio que pueda satisfacer sus deseos y necesidades en un servicio o producto. Ellos están revisando diferentes listados, comparando detalles y captando toda la información para ayudar a guiar su decisión. Esto puede incluir específicamente desplazarse por las fotos, leer comentarios con opiniones, conocer la historia del… Read more
Cómo configurar los horarios de atención especiales y para días festivos en Yelp
En tu página de negocios de Yelp, puedes ajustar horarios y días de atención específicos, diferentes a los horarios de atención normales, para mostrar a los clientes. Esto ayuda a los consumidores a encontrar tu negocio cuando está abierto (pero que de forma regular no lo estaría), como en Nochebuena para compras de última hora,… Read more
5 free things you didn’t know you could do on your Yelp Page
There are many free features to choose from when creating and updating your Yelp Page. The typical listing has basic business information, photos, and reviews—and most business owners stop there. But a little extra work will make your page stand out. Here are five hidden gems that you can add for free. Specialties It is… Read more
How businesses are using the COVID-19 banner to share updates
With the Coronavirus completely changing how we all do business, it’s important to keep your online information up to date so customers know exactly what you’re offering during this difficult time. To help communicate these operational changes, we’ve added a COVID-19 Advisory Alert banner to the top of all Yelp Business Pages. You can edit… Read more
How to set up your photo slideshow on Yelp
Why create a photo slideshow? It’s no surprise that people searching on Yelp spend almost triple the amount of time on a business page with photos, as opposed to one without. Yelp’s Photo Slideshow allows you to decide the order of the photos as well as keep them rotating so users are constantly being sold… Read more
Why it’s important to upload quality photos on Yelp
When thinking about your brand online, whether it’s for a review site or social media, people make decisions based on what they see. Whether the search is for the best coffee shop, the most talented contractor, or the least scary dentist, photos are a differentiating factor. Photos help attract consumers and keep them engaged with… Read more
How to update your business information on Yelp
When consumers are in need of a product or service, the biggest thing stopping them from potentially choosing your business—beyond discovery—is accurate information. Are you open all night? Is your business cash only? Is your phone number listed accurately? 93% of consumers say they are frustrated by incorrect business information online.* Updating your business information… Read more