Articles by Ali Schwartz:
Behind the business: painting with a purpose in Denver
The mission of Denver-based Helix Painting is “to revitalize and enhance your home with unparalleled quality and service.” Owners Vanessa and Brandon Homuth are passionate about running a business that works hard to delight customers, and with the pandemic keeping people at home, they’ve been able to help customers freshen up their homes more than… Read more
Ideas for taking your business virtual and trying new services
Out-of-the-box thinking, growth from mistakes, and quick pivots have helped businesses find success during the pandemic, serving as bright spots in a time that has been difficult for local businesses. Businesses have discovered new ways to service their customers, from expanding into new services to offering virtual experiences—which has pleasantly surprised and accommodated customers and… Read more
How to update your Service Area and Service Offerings on Yelp
Looking for a way to let customers know what services you offer? How about how far you’d be willing to travel for a job? You can do both from your Yelp Business Page within the Service Offerings and Service Area sections. How to add your Service Offerings Your Service Offerings let Yelp users know what… Read more
How to manage and measure your Yelp Ads program
Once you’ve started advertising with Yelp, it’s important to see how much business you’re actually getting from your program. Reviewing your Yelp Ads dashboard helps you understand the different metrics of your business account and what success means for your business. The beauty of Yelp Ads is that it’s a self-functioning ecosystem. On other platforms,… Read more
6 steps to building an authentic brand
Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When working to build an authentic brand, it’s all about the way your business makes someone feel—current and future customers alike. Getting in touch with who you… Read more
Behind the business: why Sydney’s Sweets is having its busiest year yet
In 2006, Sydney Perry was casually baking for just her family and friends. Fast forward almost 15 years later, and Sydney’s Sweets is having its busiest year yet. Born out of a genuine love for baking, Jermaine and Sydney describe their bakery as “a place where sugar and smiles come together to create a truly… Read more
Business insight and wisdom from 3 successful Latinx restaurateurs
Latinx-owned businesses have a powerful, widespread impact on local communities. In fact, the Latinx business community has opened more small businesses than any other demographic in the United States. Three successful Latinx restaurants shared their wisdom with us, opening up about their backgrounds, challenges, and the highlights of being a business owner. From giving tips… Read more
Behind the business: how Tennessee’s first blowout salon pivoted during the pandemic
Leslie Embry, founder and owner of The Blowout Co., opened her first salon in 2012 with the goal of making women feel pampered, confident, and beautiful. Eight years later, the blowout business expanded to four locations across Tennessee and has come to offer much more than just drying and styling hair. “When you come to… Read more
How to set holiday and special hours on Yelp
On your Yelp Business Page, you can adjust specific hours and days of operation to show that they are different than normal. This helps consumers see when you’re open (but regularly wouldn’t be)—like on Christmas Eve for last-minute shopping—and clarifies when you’re closed, such as for a staff offsite or when everyone is home for… Read more
Understanding your business metrics on Yelp
Your Yelp for Business account gives you a direct view into who’s looking at your Yelp Page and what they’re doing once they get there. Check out an array of metrics to help you learn about your business’s visibility and track how users are engaging with your page. Get to know your “Activity” and where… Read more