Pete Hancock joined Yelp in 2006 as an early member of the sales team. As Vice President of National Sales, he is responsible for leading Yelp's efforts with Mid-Market, Franchise and National Accounts. During his time at Yelp, Pete has led key initiatives in local sales, sales training and office expansion as the company has scaled the sales organization. Prior to Yelp, he held various sales and management positions at Black & Decker. Pete holds a B.S. in Business Marketing and Management from the University of Delaware.
National retailers are increasingly shifting offline advertising budgets online. As retailers invest in digital advertising, they face the challenge of tracking in-store purchases that result from online advertising. Yelp recently…