Genna Gold is the Manager of Local Business Outreach at Yelp. She hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. She works with local business owners interested in utilizing Yelp to help grow their business. She also hosts a series of webinars on subjects relevant to business owners and regularly contributes content to Yelp's "Blog for Business Owners." Genna also acts as a liaison between the small business community and the different divisions within Yelp. Prior to joining Yelp in 2014, Genna worked for TripAdvisor with business owners across the world to help them get the most out of their online presence. She was born in Pittsburgh and has lived in Illinois, Connecticut, Ohio, Vancouver, Spain, Boston and now New York City. She grew up in the restaurant industry and loves meeting and helping small business owners everywhere.