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Posts by Emily Washcovick

As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

100 posts

Businesses

How to build consumer trust for your business

December 13, 2022

Consumers are spending more consciously than ever, and according to a recent survey, 62% of respondents are trying to cut costs wherever they can. To help make the most of…

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Luminary interior space
Businesses

Luminary’s CEO shares 5 tips to propel your small business career

December 1, 2022

Former finance executive Cate Luzio launched Luminary, a professional education and networking platform, as a self-funded venture in 2018. Her mission was, and remains, to uplift women across industries to…

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Businesses

Countering some of the biggest misconceptions about online reviews

July 29, 2022

Yelp's Small Business Expert Emily Washcovick busts some of the most common myths she hears from business owners about online reviews.

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Businesses

Prioritizing mental health to boost your business: advice from business owners

May 19, 2022

Balancing the demands of your business with your own mental health needs is no easy feat. Expectations are high, and giving into “grind culture” sometimes seems like the only option—which…

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Auto House Tempe
Businesses

‘This is not a customer. This is a relationship:’ Auto House on how repeat customers build long-lasting business success

April 28, 2022

Nearly everyone who’s bought a car has a horror story about their experience: feeling pressured into buying a car they didn’t want, watching the price soar in negotiations, or waiting…

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The Quarter
Businesses

Authenticity in teambuilding with The Quarter Creole Cuisine

March 17, 2022

The Quarter Creole Cuisine has the trappings of a fine-dining experience: Golden chandeliers, thoughtfully plated dishes, and live music flood the space with the sounds and sights of New Orleans.…

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9
Businesses

Moving from adventure to crisis mode and back again

March 10, 2022

Almost everyone has experienced the disappointment of missing out on a favorite menu item. It can be crushing, especially if you’ve driven for miles in anticipation of that one special…

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Yelp Burst
News

Yelp’s 2022 update on women-owned businesses

March 10, 2022

In 2019, we launched the Women-Owned Business attribute in partnership with Rebecca Minkoff and the Female Founder Collective to help people find and support women-owned businesses on Yelp. Today, more…

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Restaurant Influencers
Businesses

From building an online community to testing new mediums: Restaurant Influencers podcast with Cali BBQ helps business owners create their online brand

March 8, 2022

Hosted by Cali BBQ Media Founder Shawn P. Walchef, and presented by Entrepreneur Media, and Yelp, the “Restaurant Influencers” video podcast series creates a forum to help restaurant and hospitality…

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1
Businesses

Prioritizing customer needs, not just the sale

March 3, 2022

In skiing, blazing a trail means making it better for the next adventurer. If you’re the first to a mountain after a night of thick snow in Tahoe City, California,…

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Brad Davis
Businesses

Building a business that can run without you

February 10, 2022

Buying a home is not a decision people make lightly. It often involves a long-term commitment with a price tag of hundreds of thousands of dollars—especially in hot housing markets,…

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Main exterior
Businesses

How a 90-year-old theater endures hardships and shapes community

February 3, 2022

There’s nothing like the experience of watching a film in a movie theater—the heart-pounding action, mystery, and romance of the silver screen amplified by the booming sound system and rich,…

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