“I learned all about Yelp because of a negative review.” That’s Nic Faitos, founder of New York City’s Starbright Floral Design. In the early days of Yelp, he was notified that someone had left him a negative review. “When I first discovered it, I said, ‘Holy mackerel, what is this?’ And my Mediterranean temper took… Read more

At first glance, The Cell might look like a typical brownstone or apartment complex in Chelsea, New York. But if you look closely, you’ll see a unique art fixture scaling the exterior: a floating human cut-out amongst a collection of ropes, tubes, lights, and more. Now what’s inside? An art experience that’s even more out… Read more

A great business idea creates a solution, bringing something unique that the community wants and needs. This can be something brand new, but it can also be something that already exists but just isn’t represented yet. Shelly Walker, owner of Fairmount Bicycles in Philadelphia, hadn’t always dreamed of opening a business—she discovered a need and… Read more

Turning a personal passion into a business is an exciting endeavor—whether you’re an avid book collector, have a knack for makeup, or, like James Morro, owner of Urban Kayaks in Chicago, love being on the water. But, of course, once you decide on that vision, the real work begins. And that’s the path that James… Read more

On an industrialized street filled with carpet cleaner and window businesses in Mount Vernon, New York, a bubble machine is going full blast. It sparks not only the curiosity of passing pedestrians but also establishes the fun atmosphere of our featured business this week, The Party Nail, founded and solely operated by Victoria Gasparro.  As… Read more

All businesses play a part in creating a special experience in someone’s life. For some people, this moment may be monumental—whether it’s finding a daycare for their young child, an event planner for their wedding, or in the case of this week’s episode, an advisor to help them take their next career leap. Customers are… Read more

For a small business to truly thrive, there are two important factors: authenticity and creativity. For Mathew Wong, co-founder and CEO of Tea and Milk in New York City, these were absolute priorities. To stand out in the very competitive market of bubble tea, they had to create and market a product that would rise… Read more

Being a business owner comes with huge responsibilities and a constant influx of challenging situations. But in certain industries—like mental health and addiction—the duties go above and beyond just running a business. Dr. Sarah Church founded Wholeview Wellness in New York City because she felt like there was something missing in the therapeutic community—she saw… Read more