Articles by Emily Washcovick:
Lo que se debe y no se debe hacer al responder a opiniones y comentarios en Yelp
El 97% de los lectores de opiniones captan las respuestas de las empresas a las opiniones (en inglés), lo que demuestra que la respuesta de un negocio es importante cuando los consumidores eligen dónde gastarán su dinero. Ya no se trata solo de lo que los consumidores dicen sobre su negocio, también se trata de lo… Read more
Reclama tu página de Yelp
Cuando los consumidores buscan un negocio como el tuyo, se conectan a Internet para encontrar lo que quieren, donde lo quieren y cuando lo quieren. Ellos buscan elegir el negocio que mejor se adapte a sus necesidades y, con una página de negocios de Yelp completa, es más probable que te encuentren mientras realizan su… Read more
Preparándote para la reapertura: 7 actualizaciones gratuitas de la página de Yelp que debes aplicar
Mientras te preparas para reabrir tu negocio, hay detalles básicos que tus clientes deben conocer, incluida la forma en la que estás operando actualmente y qué medidas de seguridad implementas. A continuación, te presentamos siete actualizaciones que puedes aplicar en la página de tu negocio en Yelp para comunicar esa información, ayudarte a completar tu… Read more
¿Cómo añadir un negocio a Yelp?
Acabas de visitar el nuevo restaurante de tapas en la ciudad y tuviste una experiencia increíble (y bebiste la mejor sangría de tu vida). Es probable que publiques una foto en Instagram o le cuentes a algunos amigos sobre tu nuevo descubrimiento, pero ¿y si pudieras decirle a toda la ciudad que este nuevo e… Read more
Dos and don’ts of responding to reviews on Yelp
97% of review readers take in businesses’ responses to reviews, showing that a business’s response is important when consumers are choosing where they’ll spend their money. It’s no longer just what consumers say about your business—it’s also about what you say back. Responding to reviews shows people what to expect from you when it comes… Read more
How to add a business to Yelp
You just visited the newest tapas restaurant in town and had an incredible experience (and the best sangria ever). You’re likely to post a picture on your Instagram or tell some friends about your new discovery—but what if you could announce to the whole town that this new spot has opened? Or maybe you just… Read more
Bringing your remote team together with virtual team-building activities
In this time of a global pandemic, many teams that physically worked together in the past are now separated and doing their jobs remotely. The regular water cooler chit-chat has unfortunately been sidelined, replaced by quick “hi, how are you?”s on a Slack channel or email. But even amid the challenges of physical separation, remote… Read more
Behind the business: Lockbusters brings safety, security, and community to New York
Jay Sofer, founder and owner of Lockbusters in New York City, is picking up his homemade hand sanitizer and taking off his protective mask when I join the Zoom call. He’s parked in the heart of Manhattan on 9th between 1st and 2nd, and there’s absolutely no buzz or bustle around him—just silence and rows… Read more
Behind the business: Do Well’s commitment to the Black community and their South Side Chicago roots
Malaika and Michael Wells started Do Well Sandwich Co. in June 2018 with hopes of bringing healthy food options to the south side of Chicago where they both grew up. After deciding to raise their family and build a life there, they knew they wanted to provide something different for their community—something wholesome and delicious… Read more
How to convert a lead into a sale
When it comes to securing service jobs, it’s not just about getting leads—it’s about closing the deal: turning those leads into paying customers. To do that, you need to focus on identifying high-intent inquiries, guiding those consumers to the actions you want them to take, and capturing all that potential revenue. We’ve compiled some simple… Read more