Articles by Emily Washcovick:
Behind the business: Do Well’s commitment to the Black community and their South Side Chicago roots
Malaika and Michael Wells started Do Well Sandwich Co. in June 2018 with hopes of bringing healthy food options to the south side of Chicago where they both grew up. After deciding to raise their family and build a life there, they knew they wanted to provide something different for their community—something wholesome and delicious… Read more
How to convert a lead into a sale
When it comes to securing service jobs, it’s not just about getting leads—it’s about closing the deal: turning those leads into paying customers. To do that, you need to focus on identifying high-intent inquiries, guiding those consumers to the actions you want them to take, and capturing all that potential revenue. We’ve compiled some simple… Read more
Behind the business: Savor Seattle rallies Pike Place Market vendors
For the last 13 years, Savor Seattle Food Tours has been offering guided food and wine tasting tours that explore the city through a foodie lens. The tours showcase the best that Seattle has to offer with a focus on fresh, local, organic, and sustainable foods. Owner Angela Shen has created a well-known and extremely… Read more
Here’s what businesses look like as they begin to reopen
As states begin to loosen restrictions, businesses are exploring how to reopen and adjust to the new normal in this COVID-19 environment. From reduced occupancies to socially distanced check-out lines, we’ve collected some snapshots of the ways businesses have adapted their stores and workplaces to help keep everyone safe. Sanitization and social distancing Essential businesses… Read more
Preparing to reopen: 7 free Yelp Page updates you should make
As you prepare to reopen, there are basic details your customers need to know, including how you’re currently operating and what safety measures you’re taking. Here are seven updates you can make to your Yelp Business Page to communicate that information, help you complete your profile, and appear more frequently in searches. 1. Update your… Read more
Behind the business: Ritual Hot Yoga redefines flexibility
Five years ago Lindsey Kaalberg, owner of Ritual Hot Yoga, started her business to help revolutionize the yoga industry. Her studios are all-inclusive with premium mats and mat towels, essential oil bath products, and shower towels. Every last touch is designed to create an elevated experience. Lindsey is also passionate about creating career opportunities for… Read more
7 ways to communicate with your customers using Yelp Connect
Clear, concise, and regular communication is the key to connecting with your customers and generating business—now more than ever. Yelp Connect is an easy way to get your customers’ attention and share timely updates about your operations and what you’re offering right now as things change daily. Based on the many impactful and creative ways… Read more
Managing marketing strategies and budgets in a downturn
As you’re looking to cut costs and find ways to stay afloat during these difficult times, your first thought may be to eliminate your marketing and advertising budget. That’s a short-term solution that can decrease expenses right away and help your bottom line, but there are many reasons marketing should be an expense you keep… Read more
How to host a virtual cooking class
Even with concerns about the Coronavirus and shelter-in-place mandates keeping many of your customers at home, there’s still a great opportunity to connect and enjoy incredible flavors together virtually. Hosting a virtual cooking class is not only a fun way to engage your community online during these challenging times, but it also provides an opportunity… Read more
Behind the business: Unexpected Productions transitions to digital
Picture yourself in a 214-seat theater. Famous for its improv shows and with nearly 40 years of history in Seattle’s Pike Place Market, Unexpected Productions normally has a full house on any given show night. That all changed in early March, when one night there were just 28 seats filled, separated by large open spaces… Read more