Articles by Emily Washcovick:
Behind the Review: how diversity and uniqueness make this makeup bar unforgettable
The inspiration to start a business can come from many places: to showcase a unique skill set, to make more money, to have the freedom of being your own boss. But starting a business to simply make people feel special is a feat that many seek out and that also can be difficult to accomplish…. Read more
Behind the Review: a juicery with intention and purpose
Purpose matters, even in business. Whether that’s rooted in why you started your business in the first place or that x-factor that turns first-time visitors into lifelong customers, having a purpose draws a larger, more loyal audience. Why? Because authenticity and intention aren’t as frequently incorporated into the day-to-day experience at many businesses, and when… Read more
Behind the Review: an above-and-beyond floral experience
Pay attention to the details. We’ve all heard the mantra but taking it to heart and applying it to your business—that’s a different story. In our first episode of Behind the Review, hear from Nic Faitos, a finance professional turned florist, as he explains why investing in the details—though sometimes costly and tedious upfront—is always… Read more
10 ways to communicate with your customers using Yelp Connect
Clear, concise, and regular communication is the key to connecting with your customers and generating business—now more than ever. Yelp Connect is an engaging tool to get your customers’ attention and share timely updates about your operations. Plus it’s easy to set up by logging into your Yelp for Business account. Based on the many… Read more
Lo que se debe y no se debe hacer al responder a opiniones y comentarios en Yelp
El 97% de los lectores de opiniones captan las respuestas de las empresas a las opiniones (en inglés), lo que demuestra que la respuesta de un negocio es importante cuando los consumidores eligen dónde gastarán su dinero. Ya no se trata solo de lo que los consumidores dicen sobre su negocio, también se trata de lo… Read more
Reclama tu página de Yelp
Cuando los consumidores buscan un negocio como el tuyo, se conectan a Internet para encontrar lo que quieren, donde lo quieren y cuando lo quieren. Ellos buscan elegir el negocio que mejor se adapte a sus necesidades y, con una página de negocios de Yelp completa, es más probable que te encuentren mientras realizan su… Read more
Preparándote para la reapertura: 7 actualizaciones gratuitas de la página de Yelp que debes aplicar
Mientras te preparas para reabrir tu negocio, hay detalles básicos que tus clientes deben conocer, incluida la forma en la que estás operando actualmente y qué medidas de seguridad implementas. A continuación, te presentamos siete actualizaciones que puedes aplicar en la página de tu negocio en Yelp para comunicar esa información, ayudarte a completar tu… Read more
¿Cómo añadir un negocio a Yelp?
Acabas de visitar el nuevo restaurante de tapas en la ciudad y tuviste una experiencia increíble (y bebiste la mejor sangría de tu vida). Es probable que publiques una foto en Instagram o le cuentes a algunos amigos sobre tu nuevo descubrimiento, pero ¿y si pudieras decirle a toda la ciudad que este nuevo e… Read more
Dos and don’ts of responding to reviews on Yelp
97% of review readers take in businesses’ responses to reviews, showing that a business’s response is important when consumers are choosing where they’ll spend their money. It’s no longer just what consumers say about your business—it’s also about what you say back. Responding to reviews shows people what to expect from you when it comes… Read more
How to add a business to Yelp
You just visited the newest tapas restaurant in town and had an incredible experience (and the best sangria ever). You’re likely to post a picture on your Instagram or tell some friends about your new discovery—but what if you could announce to the whole town that this new spot has opened? Or maybe you just… Read more