Articles by Darnell Holloway:
Get New Customers By Adding Yelp To Your Marketing Mix
You know the feeling you get when you have a steady stream of new customers? Life is good. The opposite can also be true. If you notice your stream of new customers slows to a trickle, anxiety can build quickly. That’s why it’s important to find the right balance of loyal, repeat customers and new… Read more
Meet The Director Of Yelp’s Team That Wants To Help Make Businesses More Successful, Darnell Holloway
Yelp’s Director of Business Outreach, Darnell Holloway, has been working with local business leaders, marketers, and managers for nearly a decade! Every day, his team works to help make businesses more successful. They’re out in full force hosting unique events, teaching workshops, and canvassing neighborhoods to reach the great local businesses on Yelp. Connecting those… Read more
4 Things You Should Know About Advertising On Yelp In 2019
Your business is unique and you need marketing tools designed to match your goals. Advertising on Yelp continues to evolve to offer you more options and flexibility to suit your needs. So whether you’re considering a new Yelp Ads campaign for the first time or you’re a previous advertiser, keep reading to find out what’s… Read more
Yelp NYC’s Community Connection Event Went Off With a Bang this Thursday, February 22nd!
Local business owners, managers, and marketers came together for an evening of fun at the Stanton Social. Guests networked over creative cocktails & delicious bites like potato and goat cheese perogies. Yum. Attendees enjoyed the soothing sounds of jazz duo, Acute Inflections, while building new relationships with one another. Our photo-booth vendor, OutSnapped, had business professionals showcasing… Read more
We Had Quite The Culinary Experience At Yelp NYC’s Business Owner Appreciation Night!
On Monday, October 23rd, local business leaders from around NYC gathered at Cooking By The Book to create a culinary masterpiece! Besides the cooking, we wanted to create an exclusive opportunity for some of the most engaged members of our local business community to network. Located in TriBeca, Cooking By The Book is one of… Read more
Small Biz Spotlight: Lockbusters in New York, NY
Jay Sofer has an incredible story. In the nine years since starting Lockbusters out of his mother’s garage, he’s helped thousands of New Yorkers in need and become a bit of a local celebrity (thanks in part to his well-placed puppy photos). He saw that there was a need for better customer service and transparency… Read more
Responding To Yelp Reviews Within 24 Hours Boosts Your Upgrade Probability
Here’s Why You Should Start Responding To Yelp Reviews According to Yelp’s Data Science team, Yelp users are 33% more likely to upgrade their review if you respond with a personalized message within a day. This mirrors a study Jay Baer talks about in his book, Hug Your Haters. Jay teamed up with Edison Research… Read more
Americans to Spend Nearly $48.6 Billion at Local Businesses This Holiday Season
This holiday season is looking bright for local business owners! A Yelp-commissioned survey[1] conducted online by Harris Poll among over 2,000 U.S adults found that, while the same percentage of Americans say they are likely to shop at local independent businesses for a gift this holiday season as in 2015, those who plan to will… Read more
Yelp Announces First Annual Bizzie Awards
Yelp is announcing our inaugural Bizzie Awards celebrating the most customer-friendly small businesses and communities in America. The Bizzie Awards recognize and celebrate 25 businesses who go above and beyond to serve their customers on Yelp. And their ratings show they’re winning over customers offline as well! To determine Bizzie Award winners, we looked at… Read more
A Few Bad Reviews Can Boost Sales
You read that right. If you have a few negative reviews alongside your positives, it’s actually a good thing. Well, it’s one of the positive sides of negative reviews. A new study from Northwestern University found that consumers trust reviews and star ratings more when they see a mix of negative and positive reviews. Yelp’s… Read more