Articles by Callie Abraham:
How to customize your message for different online platforms
It’s no secret that social media is one of the most powerful marketing tools for your business. Delivering an impactful message is crucial to converting potential customers into sales, but it’s also important to know who those online audiences are and what they’re looking for at that time. One of the biggest factors in that… Read more
How to make your home services business stand out
When it comes to home services—from plumbing to house cleaning—it’s important that your customers not only feel safe, but also comfortable and confident in having you enter their home. By implementing specific marketing and customer service techniques, you can build customer trust and showcase to your customers that you are friendly, professional, and good for… Read more
6 essential traits of a successful entrepreneur with Gino Wickman
The world’s most successful entrepreneurs share specific traits that have helped them turn their grandest dreams into realities. Whether you’re looking to start a business or seeking ways to improve your current one, these characteristics are essential to be successful, says best-selling author and self-made businessman Gino Wickman. After taking over his debt-ridden family business… Read more
‘A unique experience with every sip’ from Brickhouse
Akera Sellers traveled extensively as a young professional in finance—and during that time, he had his fair share of coffee. He soon became fixated not only on the quality of the coffee beans, but on the freshness in which each cup was served. Exchanging banks for beans, Sellers founded Brickhouse Gourmet Coffee Tea & Co.,… Read more
Learning from the 2020 winners of Yelp’s Top 100 Places to Eat
The best dining experiences don’t always come served on silver platters or decorated with caviar. Oftentimes, some of the best meals are served out of a window, steaming hot on a paper plate with a disposable spork. And it’s largely these types of establishments that make up Yelp’s America’s Top 100 Places to Eat, which… Read more
Addis NOLA brings good vibes and a taste of Ethiopia to New Orleans
It’s no secret that New Orleans is one of the most popular destinations in the United States, made even more highly sought after by its food scene. Commonly known as “The Big Easy” for its laid-back, easy-going vibe, the city is represented by an energetic nightlife, vibrant music scene, and eclectic cuisine. A melting pot… Read more
The future of retail with expert Bob Negen
The retail industry was facing pressure even before the start of the pandemic as consumers shifted their purchasing behavior to digital-facing platforms. This trend has caught on even more with COVID, and traditional brick-and-mortar retail stores’ margins have taken a big hit. The pandemic has instigated changes to the retail industry that will likely become… Read more
How small retailers can boost sales during the holidays
If you’re a small business owner, December usually brings two things: ample opportunity followed by chaos. Once Thanksgiving ends, you’re suddenly thrust right into the heart of gift-giving season. This can be a particularly chaotic time for retail shop owners, and while shopping malls won’t be as bustling this year, that doesn’t diminish the importance… Read more
Hecky’s celebrates 37 years of hard work, community strength, and Chicago-style barbecue
Nestled in the quaint Chicago suburb of Evanston stands Hecky’s Barbecue. The neighborhood barbecue joint has been humbly rooted at the same street corner since 1983 when it first opened with no more than $100 in the cash register. Named Best Suburban barbecue by Better Magazine, Hecky’s attracts locals for its mastery of southside Chicago-style… Read more
How a Marine Corps veteran discovered his passion for coffee roasting
Specialty coffee roaster and military veteran Luis Arteaga never thought he would own a coffee shop, let alone roast his own beans. Before taking over Calusa Coffee Roasters—a small-batch, specialty coffee roaster and coffee shop in Oakland Park, Florida—Arteaga served in the Marine Corps for six years. While searching for work after returning home, Arteaga… Read more