Posts by Amanda Retzer

Using customer reviews to promote your business and inspire your staff

Share on your website and social media The average consumer reads 10 reviews before feeling able to trust a business, so put your positive reviews on display to help potential…

Celebrating 15 years of hot little biscuits with Callie’s

2020 brings a celebration of your 15th year in business. How has your experience in this industry helped carry Callie’s through these challenging times? Authentically speaking, the only thing I…

Supporting the service industry: how to set up a virtual tip jar

1. Choose a platform There are two main ways to consider collecting funds for a virtual tip jar. You can either collect tips in one central place for later distribution…

Food truck Emojis Grilled Cheese paves new path

A gourmet sandwich maker on wheels, Emojis was started nearly a decade ago by Hope Green, an entrepreneur and grilled cheese expert with a knack for satisfying the taste buds…

Free tools, tips, and resources to support businesses during COVID-19

Free technology tools and services Mastercard Overview: Free cybersecurity vulnerability assessments and Mastercard® Identity Theft Protection™More details: Mastercard is offering these services for free through the end of 2020 to help small…

Choosing the right photos to market your business

Quality and composition The first tip is simple: Ensure all your images are high quality. This means they should be large, clear, and well lit. Small or blurry images look…

Boba Guys and their 7-step process for reopening

“We prioritize public health first (especially when our lines were up to an hour in some stores and our team who expressed concern over our packed stores), which is why…

Social media marketing strategy for small businesses

Uplifting ways that businesses are helping their communities

“It has been an emotional roller coaster since the Coronavirus has hit home,” said Andia Xouris of Andia’s Homemade Ice Cream in Cary, N.C. “We are adjusting daily to the…

How to use Yelp Waitlist to manage your takeout orders

This sudden surge in demand amid rapid changes in regulations and consumer behaviors has required restaurants to pivot quickly and efficiently. Many of them are getting creative with the tools…

Small business marketing and operational tips during COVID-19

We also published a similar version of this post for restaurants specifically. Get creative and efficient with revenue sources Customers are eager to support small businesses however they can, so…

Businesses creatively adapt in response to the Coronavirus

Virtual networking and customer interaction Art and photography Artist and photographer Stevie Nelson is promoting an online “Social Distancing Art Party,” debuting a new art theme every day, and then…