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Yelp’s First-Ever Virtual Women in Business Summit: March 24-25, 2021

Women in Business Summit

 

 

Thank you to everyone who attended the summit! Session recordings are posted below and on Yelp’s YouTube channel.


Yelp’s first-ever Women in Business Summit is taking place on March 24-25 and will bring together women in all industries to share insights and learn from each other.

This two-day event will include panels, presentations, and fireside chats connecting and celebrating female business leaders across the U.S. in multiple industries—restaurants, beauty, home, finance, and more. The summit promises inspiration, while also providing tactical lessons and takeaways that can be applied to any industry or business.

Here’s a look at the full two-day schedule and lineup.


Day 1: Get Inspired

11 AM – 11:15 AM ET 
Yelp’s Women in Business Summit: Welcome


11:15 AM – 11:55 AM ET
In Conversation with Rebecca Minkoff

For over 15 years, Rebecca Minkoff has made luxury fashion accessible with her edgy and feminine designs, and more recently, she co-founded Female Founder Collective, a community dedicated to empowering female-owned and led companies. Yelp Trend Expert Tara Lewis will join Rebecca to talk all things career and entrepreneurship. 

Speaker: Rebecca Minkoff, Co-Founder & Creative Director of Rebecca Minkoff, Co-Founder of Female Founder Collective
Moderator: Tara Lewis, Yelp Trend Expert


12 PM – 12:45 PM ET 
Racial and Gender Inequality in the Business World 

Major companies are showing commitment to diversity and inclusion. How can small business owners maintain and accelerate that progress? This discussion will tackle how Black business owners can navigate the increased attention and support for the Black community. The speakers will also share actionable takeaways for small business owners who may not have access to the resources of larger companies.

Speakers:

Moderator: Michelle Billingy, Yelp Local Sales Manager


12:50 PM – 1 PM ET 
Building Careers, Business and Family with Hey Mama CEO Katya Libin

Enjoy some time with Hey Mama, an online community for working mothers. In this virtual break, you’ll get a chance to learn more about how they are building a community to support women in their careers and families.


1 PM – 1:40 PM ET
From Building a Practice to Building a Movement

Hear from Sarah Larson Levey, Co-Founder and CEO of Y7 Studio, a bicoastal fitness business that reinvented the yoga experience with hip-hop beats and candlelight. This Yoga mogul will speak about how building her own practice helped her break through and set herself apart in the fitness industry.

Speaker: Sarah Larson Levey, CEO & Founder, Y7 Studio
Moderator: Jason Feifer, Editor in Chief of Entrepreneur Media


1:45 PM – 2:25 PM ET
Behind the Scenes of Behind the Review 

It’s no secret that business owners want to receive positive reviews. In this intimate roundtable conversation, you’ll hear from recent Behind the Review podcast guests as they discuss reputation management, their biggest challenges, and the best ways to handle customer reviews.

Speakers:

Moderator: Emily Washcovick, Yelp Small Business Expert


2:30 PM – 3:10 PM ET 
The Conscious Consumer: Ways to Engage with Values-Driven Customers

Recent Yelp data shows that support is rising for businesses that align with consumers’ values. Whether looking for a female-led business, a business that promotes inclusivity, or one that supports sustainability, consumers care about the values of the businesses they spend their money with. The panel will explore how business owners can find meaningful ways to interact and engage with values-driven consumers.

Speakers:

Moderator: Erica Maurer, Partner at EMRG Media


3:15 PM – 3:55 PM ET
Marketing to Moms: Reaching the Busiest Women on Earth 

Running a business is a full-time job. When you add in managing a home and raising a family, there isn’t much time left to “shop around” for you and your family’s needs. So how do companies reach the women that are doing it all? Join us as our panel discusses different strategies, tips, and new approaches they’re using to get their products and services in front of the busiest women on the planet.

Speakers:

Moderator: Katya Libin, Co-Founder & CEO of Hey Mama


3:55 PM – 4 PM ET
Closing Remarks


Day 2: Take Action

11 AM – 11:05 AM ET
Yelp’s Women in Business Summit: Welcome Back


11:05 AM – 11:15 AM ET
Risk Taking with Cate Luzio: A Breakdown of Adapting vs. Pivoting 

Cate Luzio is CEO and founder of Luminary, a membership-based career and personal growth platform with a mission to uplift, upskill, and propel women forward through all phases of their professional journey. She will share advice on how she has survived and thrived both before and during COVID.


11:15 AM – 11:55 AM ET
Fireside Chat | Taking Your Business Online

Ali Kriegsman, Co-Founder and COO of Bulletin, a venture-backed retail technology startup, has spent her career democratizing access to physical retail space for digitally native brands. In this intimate discussion, she’ll share how businesses can scale their business to maximize their digital footprint. 

Speaker: Ali Kriegsman, Co-Founder of Bulletin and Author of How to Build a Goddamn Empire
Moderator: Lindsay Stein, CEO of Today I’m Brave


12 PM – 12:45 PM ET
Learning to Grow: Think Big, Act Local

Are you a franchisee owner? Hoping to expand your business to a franchisee model? Hear from a panel of experts on how multi-location businesses can create strategies to remain authentic to their local communities.

Speakers: 

Moderator: Ali Schwartz, Yelp Senior Marketing Manager


12:50 PM – 1 PM ET 
Connect with Yelp Locally

Yelp has Community Managers in most major cities, and they work to connect people with great local businesses. Learn about their role and how you can connect with them locally to spread the word about your business.

1 PM – 1:40 PM ET
Branding 101: How to Market Your Business

Is it time to join Clubhouse? Should you be advertising on local television? How do you get on the Today show? Get first-hand insights from industry leaders on how to incorporate marketing, social media, and PR when building a brand.

Speakers:

Moderator: Brittany Smith, Community Marketing at Yelp


1:45 PM – 2:25 PM ET 
Fireside Chat | Financial Literacy & Funding

More and more women are founding and funding companies. But when it comes to financing, many female entrepreneurs hit a wall. We’ll hear from experts on how gender can impact access to funding and how they aim to upend the status quo in business.

Speakers:

Moderator: Miriam Warren, Yelp Chief Diversity Officer


2:30 PM – 3:10 PM ET 
Female Founder Collective Panel | Ditching the Jill of All Trades Mentality

The Ditching the Jill of All Trades Mentality seeks to teach small business owners and founders alike how to move away from the Jill of All Trades Mentality. As female founders, we often fall into the “I got it!” or “I can do it!” mentality because we are used to having to move our own mountains and pave our own ways. Unfortunately, that mentality can only get you so far. We’ve learned over the years that community, delegation, outsourcing, and partnerships are the main difference between good and GREAT organizations. In this panel, we seek to remove this mentality from our frame of minds to allow for greater connections and business growth.

Speakers:

Moderator: Alison Wyatt, Co-Founder & CEO of Female Founder Collective


3:15 PM – 3:55 PM ET
Fireside Chat | Making it in a Male Dominated Industry

Chef Nyesha Arrington discusses how she has found success in a traditionally male-dominated world. She shares advice and insights for not just chefs, but anyone who has ever fought for a seat at the table.

Speaker: Nyesha Arrington, Chef
Moderator: Tara Lewis, Yelp Trend Expert


3:55 PM – 4 PM ET 
Yelp’s Women in Business Summit: Closing Remarks


Don’t forget to register!

Check out the Women in Business Summit website, and register for day one and two to make sure you have access to all the incredible speakers. Feel free to take your pick of events or stick around for the full spread of sessions. We hope to see you there! 

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