This year’s Latinx Heritage Month internal campaign aims to empower our employee community to ‘think local’ or as we like to say: #piensalocal. The campaign illuminates the contributions Latinx-owned businesses make to the U.S. economy, and highlights thriving local businesses in each of our cities. #PiensaLocal aspires to diversify the way we think about our local economies, and the actions we can take to help them.
The U.S. Hispanic Chamber of Commerce has found about 4.4. million Latinx-owned businesses in the U.S. contribute more than $700 billion to the economy annually. The average annual income for these businesses, Biz2Credit data reports, has seen an increase in 2018 to $327,189. As part of our celebration this Latinx Heritage Month, we want to empower the Latinx community around the country with a window decal for Latinx business owners.
Beginning mid-August, Latinx-owned and operated businesses will have the opportunity to order a free special window decal that they’ll be able to proudly display on their storefronts. This can be done by filling out this form by Friday, September 27th. The storefront stickers will be sent directly to the businesses by mail. Also, be sure to connect with your local Community Manager who can assist you with any questions, set up an event or just share some best practices to help promote your business to the Yelp community!
*We’ve heard from businesses that they love to personalize their storefronts, and show off what makes them unique. We’ll have more decals for more of our business owner community coming your way!*