Imagine if the leads reaching out to your business already knew just how far you’re willing to travel. You’d probably save time returning calls and responding to messages. More importantly, you wouldn’t have to master the exquisite art of letting someone down easy. Freeing up time means you have more time to invest in building your business.
The service area feature of your Yelp Page can help with that if your business is one that services customers where they are. Think plumber, locksmith, or electrician. It’s dependent on the categories you’re in as a business owner.
If you think a service area is right for your business, these are the top three benefits of having a service area, plus how to set it up.
1. It shows people how far you’re willing to travel
By setting your service area, you’re telling people just how far you’re willing to travel for a job. It shows up in the map of your Yelp Page, so anyone finding you through Yelp automatically sees where you work. Your service area arms them with a little more information to think about before they reach out to get a quote or schedule an appointment. You’ll finally have fewer “do-you-come-out-here” calls and messages.
The best part is that your service area will let you get granular—we’re talking down to the zip code—so you’re getting connected to consumers in the places you want to work.
2. Get requests from people in your service area
Do you have messages enabled on your page? If you’re looking for more job requests, you should. Our Request-a-Quote feature is popular with consumers. It allows them to request quotes from businesses—then the requests go right to your inbox at biz.yelp.com and in the Yelp for Business mobile app.
3. It’s free (and easy) to set up
It’s plain as that—setting up your service area is free and simple.
Under Business info on the right, click service area.
Enter the cities or zip codes your business services, and click Save Changes.
Yelp allows you to enter up to six major cities or zip codes that your business serves. Any cities between the locations you specify will be included in your service area automatically. It’s limited to a 50-mile radius or a 100-mile diameter between the two furthest points.
Are you willing to push your boundaries for the right job? You can specify further areas you service in the specialties section of your business page. You can take it a step further by posting a full highlighted map of the areas you service in your photos. The Slideshow Page Upgrade will let you put that image first in your photo carousel.