First of all, congratulations! You’re a new business owner! Now it’s time to start thinking about putting your business out there and getting customers. 97% of consumers go online to find a local business, and 86% of consumers read reviews for local businesses, so you’ve come to the right place.
What is Yelp?
Yelp is essentially the modern, online version of the yellow pages. When people are searching for a great local business, Yelp provides nearby recommendations and acts as a local business directory. Yelp offers all businesses the opportunity to attract customers through online word of mouth to reach people who are actively searching and intending to make a purchase. So whenever people are searching for a great local business, Yelp will most likely be a part of the conversation.
Who is on Yelp? On average, there are over 35 million unique monthly users on the Yelp mobile app. Yelp users, also known as “Yelpers,” are primarily between 35-54, and nearly half of all Yelp users have an income over $100k a year.* Check out our Fast Facts for more stats about Yelp users.
What are they looking for? Everything! Yelp is more than just a restaurant review site. Consumers can use Yelp to find almost every type of local business, from restaurants, boutiques, and salons to dentists, mechanics, plumbers, and more.
How are they using Yelp? Consumers use Yelp via the app, mobile site, and website. They can use Yelp in 32 countries around the world. Since Yelp has such a large network of partners, Yelp data is integrated into searches on Apple products and across a number of other partners.
When are they using Yelp? When they’re ready to buy! Yelp is at the very end of the decision-making process. 97% of people spend money with a business they find on Yelp.
Why are they using Yelp? To find the best business to meet their needs. The mission of Yelp is to connect people with great local businesses. Consumers turning to Yelp are looking for a great local business like yours, and they’re looking to buy. That means you’re tapping into an audience passionate about making an educated decision on where to spend their money.