Reach More Holiday Shoppers This Season

The holidays are around the corner and with that brings holiday shoppers and tourists! It’s the perfect time to optimize your Yelp Business Page and attract as many visitors as possible. Holiday shoppers who are likely to shop local this season plan to spend nearly 62% more at local independent businesses than last year.* To help you drive more business, we wanted to share some tips to get your business page holiday ready.

Let customers know if you’re open for the holidays

If you plan to be open an extra two hours to make sure those holiday shoppers find the perfect gift, you need to let people know! If your business hours change during the holiday season, make sure to add Special Hours to your business page. This makes it easy for customers to see if you’re open late or closed over the holidays. Special hours are set on a day-by-day basis, making it easy for you to plan ahead or change things last minute.  

Show the best of your business

Whether you’re uploading photos of your festive holiday decor, new seasonal items, or your staff in fun holiday sweaters, adding new photos is an easy way to connect with customers and give your Yelp page a fresh look.  48% of Yelp users view photos on a business page before they make a purchase.** Make sure those holiday shoppers are seeing the best of your business this holiday season by uploading additional photos today.

Want to make it even more personalized? Purchasing a Slideshow Upgrade lets you put your brand new holiday assortment first on your Yelp page and in search results.

Drive more business with deals, gift certificates, and check-in offers

Holiday shopping can be an expensive undertaking, so give holiday shoppers an incentive to come into your business with Yelp deals and gift certificates. Purchased directly from your Yelp page, these prepaid vouchers offer customers an attractive discount at your business and they’re totally free for you to set up!

Check-in Offers are another great way to attract new customers and reward regulars for visiting your business. Whether they’re neighborhood locals or holiday visitors, by using the Check-In feature, your customers broadcast to their Yelp network that they’re at your business. It’s also a great way to give potential customers who are already searching for a business like yours an incentive to choose you over the competition. Try offering a free holiday dessert with the purchase of an entrée or 10% off their first visit over the holidays. Check-in offers are another feature on your Yelp page that are free to set up.

Stand out from the competition

Say you’re out holiday shopping and you come across two businesses. One has a holiday window display and the other doesn’t. You’re probably going to choose the store with the grand display. An Enhanced Profile is like having a window display for your Yelp page! With an Enhanced Profile you have the option to remove competing ads from your Yelp page, pick the photos and videos you want featured first, and add a Call to Action button.

Bring in new customers

Whether you want to highlight holiday photos or write a custom message, Custom Ads gives you the control. Want to display a great review instead? With Custom Ads, you have the ability to select which review or photos you want to highlight in your ad and target users within a certain distance from your business.

With so many local shoppers expected to be spending big this year, make sure your business is holiday ready! To drive business and bring in more shoppers, optimize your Yelp page by enhancing your profile, utilizing custom ads, or offering holiday deals. You can update your page and add these features by logging into your Yelp for Business Owners account here.

*Source: The Harris Poll on behalf of Yelp, 2018

**Source: Nielsen, 2016