If there’s one question we’re routinely asked by business owners, it’s how to best use their reviews to market their business.
And one great way that a business can do this: They can celebrate their reviews, which shows customers that they care about feedback and helps spread the word about their great business even further.
“Success begets success,” said Joe Raetzer, owner of Steepologie, a tea shop in Seattle, WA and Honolulu, HI, which has found success in engaging with both positive feedback and criticism. “And when people read our reviews they tend to become more active and vocal.”
So instead of asking for reviews, we recommend using your Yelp reviews to help market your business. Think of it as dropping breadcrumbs to your Yelp review page, and we have some tips for how you can do this by celebrating your great reviews.
Feel free to quote the occasional Yelp reviewer and use uploaded photos from business pages in your marketing materials, but please note:
Don’t take it out of context (e.g., don’t excerpt a positive quote from a negative review)
Stay faithful to the reviewer (e.g., no word substitutions or deletions)
Don’t reuse photos with recognizable faces, as it infringes on personal privacy rights
Only use Yelp’s recommended reviews (i.e., do not use reviews that aren’t currently recommended)
Get permission from the reviewer and provide attribution (Yelp has permission to use users’ reviews and other content via our TOS (see Section 5(b))
Attribute Yelp as the source using the logo guidelines above
1. Create signage that allows you to post great reviews as they happen.
Hot Chicken Takeover in Columbus, OH, features their great reviews on a giant blackboard in the restaurant.
2. Commemorate good reviews in a more permanent way.
You can do this by showcasing great reviews on staff t-shirts, coasters, napkins, plaques, business cards, window clings, etc. These can help serve as a lasting reminder of what customers have had to say about your business.
3. Share review quotes and Yelp photos on your business’ social media.
“The Cafe will share positive reviews online, which also helps us get more reviews because people enjoy being recognized for their kind words,” said Lauren Hendricks, of A+H Marketing, which represents The Cafe in Louisville, KY. “And we enjoy sharing them!”
4. Include your reviews on your website, blog and in customer newsletters.
“It reminds customers not only how important reviews are to all businesses (especially small businesses) while reinforcing that we’re active on platforms like Yelp,” Raetzer, of Steepologie, said. “Also, customers who love us tend to write with a passion that is hard to imitate without sounding canned.”
Set up a check-in offer, which pops up when someone checks in to your business on Yelp. This offer can be a percentage off a purchase, a free item or a set price for a good or service. Check-in offers are also free to create for business owners!