Yelp Knowledge, Listing Management, Review Response among new features
We’re excited to announce the expansion of our partnership with Yext, a longtime Yelp partner. Yext now offers a Yelp add-on to its enterprise customers, enabling brands to manage their location data on Yelp and access Yelp Knowledge, Yelp’s data analytics and business intelligence product, through Yext’s digital knowledge management software.
Yelp Knowledge enables brands to monitor their Yelp reviews, identify trends across their locations, and view rollup reporting and analysis within the Yext Digital Knowledge Manager. Clients who work with both Yelp and Yext will continue to enjoy seamless location data updates and the ability to view full Yelp reviews through their Yext dashboard.
“Yelp and Yext have partnered for years to offer consumers accurate, up-to-date information for all kinds of businesses” said Chad Richard, Senior Vice President of Corporate & Business Development at Yelp. “We’re excited to expand our relationship to include powerful data and analytics from Yelp Knowledge, as well as enabling enterprise customers to reply to Yelp reviews right in Yext’s software.”
This expanded partnership between Yelp and Yext provides more value for both current and prospective customers. Current customers of both Yelp and Yext, as well as Yext customers who purchase the Yelp package, can now respond directly to Yelp reviews from within their Yext dashboard.
“Yelp is one of the first places consumers look when checking reviews and making a purchasing decision,” said Marc Ferrentino, Chief Strategy Officer at Yext. “By expanding our partnership with Yelp, we’re ensuring our clients are putting their best foot forward on one of the sites consumers trust the most.”
The best way for brands to engage with online customer reviews is to monitor and authentically respond to customer reviews. By monitoring and replying to customer reviews, brands can identify opportunities for improvement, areas of strength or weakness, and let their customers know that they are being heard.