Yelp reviews about your business can provide valuable insights into how you are wowing your customers and areas that can be improved. But for businesses with multiple locations, it can be tough to keep track of all those reviews and to gather insights from multiple channels into one place.
Working with a social analytics company can be a great way for mid-market and national businesses to save time and to derive actionable learnings from their Yelp reviews. While many companies offer this service, Yelp only works with a few best-in-class providers. Before engaging a service to monitor your online reviews, check to make sure they’re an Official Yelp Knowledge partner. This means they’ll have access to the most current and accurate Yelp data, that they follow Yelp’s guidelines and best practices, such as not soliciting reviews for businesses, and that Yelp is confident the services they’re offering are top notch.
Companies who claim to work with Yelp but aren’t Official Yelp Knowledge partners are likely to have outdated or incomplete data or may engage in practices like email solicitation for reviews, which could actually harm your business’s reputation on Yelp.
These four companies are Official Yelp Knowledge partners offering various services, from review notifications, to sentiment analysis, and review monitoring across several sites and social networks. Ask your Yelp rep for a direct referral to any of the partners below.
The newest Yelp Knowledge partner, InMoment is a cloud-based customer experience optimization platform that helps brands leverage customer stories to inform better business decisions and create more meaningful relationships with their customers. Through its Experience Hub, InMoment provides Voice of Customer, Social Reviews and Advocacy, and Employee Engagement solutions, as well as strategic guidance, support, and services to nearly 400 brands in 95 countries.
Sprinklr is a social media management system for enterprise clients, including Nike, McDonald’s, Microsoft, and other Fortune 50 and 1,000 companies. They help the world’s largest brands do marketing, advertising, care, sales, research, and commerce on more than 20 sites and social channels globally – all on one integrated platform.
Chatmeter helps enterprise retail brands and agencies managing multiple locations increase their revenue by paying attention to their reviews, rankings, and listings. They identify several areas in a company’s online presence that drive customers to choose their stores over competitors, and then use an integrated local visibility rank tracker to measure ROI — all through a single dashboard. Clients include Au Bon Pain, Colton’s Steak House & Grill, and Commerce Bank.
Brandify provides location-based digital marketing solutions that allow brands to get a better understanding of their connection to their customers. They do this by capturing data as well as providing strategy and customized services to help brands maximize their online presence and drive customers to their locations. More than 500 brands use the Brandify platform, including Applebee’s, Ben & Jerry’s, and Joann Fabric and Crafts.
Check out each company’s offerings to find the right fit for your needs, and learn more about Yelp’s Knowledge program at yelp.com/knowledge.