Are you a sneakerhead? Then you probably know about the NYC born and raised fashion and retail force Ronnie Fieg. He rose from stockboy at David Z. to become their chief buyer, and eventually founded KITH, the leading lifestyle brand and specialty retailer best known for its highly anticipated footwear, activewear and apparel releases. What you might not know is that because his parents didn’t allow him to eat sugary cereals at home, and he’s been dreaming of opening New York’s first dedicated cereal bar. In 2015 KITH Treats was born, with locations in Brooklyn, Manhattan, Miami and Tokyo. Yesterday morning, Brooklyn’s finest yelpers checked into the shop to scope out their customized cereal creations (available and highly recommended in milkshake and ice cream form) designed by Action Bronson, Victor Cruz, and Ronnie himself. Check the photos, the reviews of the event, and get over there for the most stylish treats around.