Have you ever looked at an online picture of a delicious looking pasta dish or a beautiful piece of architecture but you have no idea what it is? Looking at photos without captions is like watching a foreign film without subtitles. Without captions, important information can get lost in translation.
Customers are going to your Yelp page to decide whether or not they are going to spend money with you. They want all the information they can get. It’s important to provide them with all the tools they need to choose you over your competitors. When providing captions, that little bit of extra information on each image helps them better understand your business offerings. As a business owner, there is no limit to the number of photos you can add to your business page, meaning your caption capabilities are endless.
Added bonus: The text you enter in this section will help you get more organic visibility through search results on Yelp. The words used to describe the images will allow customers to find results that closely align with what they’re looking for, like a “pulled pork sandwich” or “recess lighting.”
Tips for crafting the best captions
Less is more
Try to keep your captions short. Examples: “The parking lot behind the building,” “Our roast turkey sandwich,” or “Our office staff.”
Get to the point
Be clear and concise about what you’re showing off and steer clear of filler words or going too far over the top like “the best mac and cheese in the entire world”.
Equality for all photos
Remember that a photo’s content may seem obvious to you, but it might be unclear to others. Add captions to all of your photos.
It’s quick, free, and easy to add photos and captions to your Yelp page—log in to your Yelp for Business account and click on the “Photos and Videos” tab on the left.