Yelp’s Snack Stadium Donates 4 Tons of Velveeta (and More!) to Local Phoenix Charity

This Sunday, tens of thousands of fans will fill the University of Phoenix stadium to watch two teams battle for the ultimate prize in American football: the title of Super Bowl champion. But there’s another title that’s being claimed in Arizona this week: the world’s largest snack stadium! 

Snack stadium field

Let’s start at the beginning. Nearly one year ago, we began brainstorming fun ways for locals to get in the big game spirit and also have a positive impact on the local Phoenix community. Once we found a partner, Phoenix-based architecture and design firm Bar Napkin Productions, the Yelp Snack Stadium began to take shape.

Fast forward one year and nearly 1,200 hours of work later, and this impressive monstrosity of snack-worthy deliciousness has finally become a reality. The Yelp Snack Stadium, which is housed inside the Scottsdale Fashion Square Mall, stands over 7 feet tall, 27 feet long and 24 feet wide! Read more on the making of at Yahoo! Food and Delish. Ingredients include:

    • 4 tons of Velveeta
    • 4 tons of Rotel
    • 2,200 bags of Boulder Canyon Chips
    • 32,000 cans of Dole products
    • 400 boxes of Mike and Ikes and Hot Tamales
    • 50 goody bags from Harkins Theaters
    • Support from GoDaddy, PayPal & PRO EM

 The Yelp Snack Stadium in Phoenix, AZ is built over several hours in this time-lapse video.

Throughout the week, Yelp will be collecting additional shelf-stable food at the Yelp Snack Stadium. These donations, along with all the products used to construct the stadium, will be donated to the local St. Vincent de Paul food bank on February 1st. We’re also accepting online donations for those of you who can’t make it to Scottsdale with your canned goods.

Watch the Yelp Snack Stadium take shape in the time-lapse video above, and if you happen to be in the Phoenix area for the big game, stop by for a #YelpSnackStadium selfie, a game of table top football, and recommendations from yours truly on great local businesses to check out while in town for the big game!

Snack Stadium Birds Eye